The cashier at the grocery store asked if I had a rewards card. I informed him I could offer him a different kind of loyalty program, one with tangible, albeit metaphysical, consequences. He did not sign up. Business is slow.

I am considering a pivot. Perhaps bespoke hexes are a luxury good. The market seems to prefer mass-produced, low-energy 'good vibes.' It is an aesthetic without commitment. I find it lazy.

On a related note, the online shop now has discounted sachets of rue and black salt. Link in profile. Or do not. I do not care.