Campaigns

Campaigns are themed creator contests Reverie runs continuously. There's always at least one active. Submit a character (or story) that fits the theme; top placements win credits, USDT, and the kind of featured placement that takes a normal character and turns it into a popular one.

Finding active campaigns

Top nav → Campaigns. Or Creator dashboard → Campaigns.

Each campaign card shows:

• Theme ("Cozy slice-of-life", "Sci-fi noir", "Holiday romance")
• Status (Upcoming / Active / Judging / Completed)
• Time remaining in the current phase
• Prize pool breakdown
• Eligibility criteria

Lifecycle of a campaign

   UPCOMING  →  ACTIVE  →  JUDGING  →  COMPLETED
      │           │           │            │
   announced   accepting   no new        results
   themes,     submissions submissions   posted,
   prizes      (1w-1m)     (3-7 days)    rewards
                                         paid

Submission requirements

Each campaign has its own ruleset. Common requirements:

• Public character required (you can't submit a draft or private)
• Theme match — the character must clearly fit the theme
• Submission window — must be submitted between active-phase open and close
• Creator profile must be enabled
• Optional caps — sometimes max N submissions per creator
• Sometimes: minimum description length, required tags, NSFW allowed/not allowed, creator account age

The campaign card lists exact requirements before you submit.

Typical prize pool

Prize structures vary, but a representative example:

Larger campaigns sometimes run 1st-place prizes of $1,000+; community-themed campaigns sometimes have smaller cash but more featured slots.

Judging methodology

Hybrid scoring:

1. Usage metrics — chats started, completion rate, retention
2. Satisfaction signals — ratings, returning users
3. Community signals — comments, follows on the character during campaign
4. Theme fit — quality of match to the campaign brief
5. Editorial review — Reverie team review of finalists

The hybrid is designed to prevent pure popularity contests (which favour established creators) and pure quality reviews (which are subjective). Both have to land for a top placement.

What featured placement does for you

Featured placement during and after a win:

• Homepage feature for a week to a month depending on placement
• Email announcement to a slice of the user base
• Creator spotlight for 1st place (interview/profile in the blog)
• Permanent achievement badge on all your characters

The discoverability lift is the real prize. A featured win drives a meaningful, lasting bump in traffic to the winning character.

Submitting

Tips

• Don't submit your most-popular existing character to a wide-theme campaign. It already has reach; voters reward fresh discovery.
• Submit something built for the campaign. Authored-for-the-theme characters consistently outperform retrofits.
• Quality > quantity. If a campaign allows 5 submissions, one polished entry beats five rushed ones.
• Engage with other entries. Read and comment. The community of creators is small enough that mutual goodwill compounds.

Suggested campaign themes

Reverie regularly runs these recurring themes; submitting an evergreen entry timed to a known re-run is a strategy:

• Cozy slice-of-life (typically autumn)
• Holiday romance (December)
• Sci-fi (January)
• Mystery / detective (March)
• Fantasy / magical (May)
• Educational / mentor (August)
• Bounty challenges & RPG (October)