Creator analytics
What numbers the dashboard shows, what each one means, and which ones actually matter.
The creator dashboard surfaces a lot of numbers. Most of them are interesting; only a few are actually useful for decisions. Here's the map.
The five dashboards
| Dashboard | What it tells you |
|---|---|
| Earnings | Where money comes from and what's withdrawable |
| Characters | How each character is performing |
| Plugins | Adoption and commission per plugin |
| Stories | Plays, completions, retention |
| Audience | Who your fans are, where they come from |
Earnings dashboard
| Metric | Meaning | Useful for |
|---|---|---|
| Available balance (credits) | Credits ready to spend on the platform | Daily check |
| Available balance (USDT) | USD ready to withdraw | Withdrawal timing |
| All-time earned | Lifetime credits + USDT | Vanity |
| This month | Current month accrual | Growth tracking |
| Plugin commission breakdown | Which plugins are paying | Where to invest more time |
| Character revenue breakdown | Which characters are paying | Where to invest more time |
| Direct support recent | Who supported you recently with what message | Engagement opportunities |
Actually useful: monthly accrual by stream + breakdown by character/plugin. Tells you where to spend your next 10 hours.
Characters dashboard
Per character:
| Metric | Meaning | Useful for |
|---|---|---|
| Total chats started | Cumulative chat sessions | Vanity |
| Active users (30 day) | Distinct users in last 30 days | Reach |
| Average messages per chat | Conversation depth | Sticky-factor |
| Average rating | Out of 5 stars | Quality signal |
| Profile-to-chat conversion | % of profile views that became chats | Greeting quality |
| 30-day credit earnings | Your share of consumption | Revenue per character |
| Top scenario | Which scenario gets most use | What's resonating |
| Top model used | Which LLM users pick | Compatibility info |
Actually useful: profile-to-chat conversion (tells you if your greeting works) and average messages per chat (tells you if the character holds attention beyond the first scene).
A character with high conversion and low messages-per-chat has a great greeting but isn't sticking. A character with low conversion and high messages-per-chat has a weak greeting but converts the people who try.
Plugin dashboard
Per plugin:
| Metric | Useful for |
|---|---|
| Total installs | Reach |
| Active in chats (week) | Real usage |
| Commission earned (month) | What you make |
| Avg chats per install | Whether installers stick |
| Rating | Quality signal |
Actually useful: active-in-chats-week vs total-installs ratio. A plugin with 10k installs but 200 active chats has churn. Investigate why.
Stories dashboard
Per story:
| Metric | Useful for |
|---|---|
| Total plays | Reach |
| Average playtime | Engagement |
| Completion rate | % who reach a milestone resolution |
| Replay rate | % who play more than once |
| Top role chosen | Which character/role wins |
| Top milestones hit | Which scenes resonate |
| Drop-off chapter | Where players quit |
Actually useful: drop-off chapter. Tells you where the story loses people. The fix is usually the chapter before the drop — that's where engagement waned.
Audience dashboard
Aggregate across all your work:
| Metric | Useful for |
|---|---|
| Followers | Direct broadcast reach |
| New followers this week | Growth rate |
| Top characters by follow | Which characters drive following |
| Top countries | Localization opportunities |
| Top hashtags | What you're known for |
| Engagement rate on announcements | Health of follower relationship |
Actually useful: top countries (do you have a Brazilian audience you didn't know about? Maybe ship a Portuguese scenario) and top hashtags (your "brand", whether you intended it or not).
What's not in the dashboard
Some things are intentionally not surfaced:
- Chat contents — never. Your characters' conversations are private to the users.
- Per-user behaviour — you see aggregates, not individual users' usage patterns.
- Demographics beyond country — age, gender, etc. aren't collected.
CSV export
Every dashboard has Export → CSV. Useful for: tax records, your own deeper analysis, sharing with a co-creator.
What to actually do with all this
A short list of high-value moves:
- Greeting underperforming? Rewrite. A/B compare via duplicate character + redirecting traffic.
- Drop-off chapter on a story? Revise the previous chapter's hook.
- Plugin with installs but no active usage? Either it's buggy or your description over-promised — fix one.
- Country surprise? Add localised scenarios for that audience.
- Top hashtag is a surprise? Lean into it. Make more characters in that tag.
Most creators check the dashboard daily for vanity reasons. The valuable check is weekly, looking at trends and using them to decide what to build next.