Campaigns
Themed contests with credit + USDT prize pools. Discoverability boost, featured placement, permanent badges. The fastest way to be seen.
Campaigns are themed creator contests Reverie runs continuously. There's always at least one active. Submit a character (or story) that fits the theme; top placements win credits, USDT, and the kind of featured placement that takes a normal character and turns it into a popular one.
Source post: Creator campaigns →
Finding active campaigns
Top nav → Campaigns. Or Creator dashboard → Campaigns.
Each campaign card shows:
- Theme ("Cozy slice-of-life", "Sci-fi noir", "Holiday romance")
- Status (Upcoming / Active / Judging / Completed)
- Time remaining in the current phase
- Prize pool breakdown
- Eligibility criteria
Lifecycle of a campaign
Submission requirements
Each campaign has its own ruleset. Common requirements:
- Public character required (you can't submit a draft or private)
- Theme match — the character must clearly fit the theme
- Submission window — must be submitted between active-phase open and close
- Creator profile must be enabled
- Optional caps — sometimes max N submissions per creator
- Sometimes: minimum description length, required tags, NSFW allowed/not allowed, creator account age
The campaign card lists exact requirements before you submit.
Typical prize pool
Prize structures vary, but a representative example:
| Placement | Credits | USDT | Recognition |
|---|---|---|---|
| 🥇 1st | 15M | $500 | Featured badge + creator spotlight |
| 🥈 2nd | 10M | $300 | Featured badge |
| 🥉 3rd | 5M | $200 | Featured badge |
| Top 10 | 2M | $100 | Community recognition |
Larger campaigns sometimes run 1st-place prizes of $1,000+; community-themed campaigns sometimes have smaller cash but more featured slots.
Judging methodology
Hybrid scoring:
- Usage metrics — chats started, completion rate, retention
- Satisfaction signals — ratings, returning users
- Community signals — comments, follows on the character during campaign
- Theme fit — quality of match to the campaign brief
- Editorial review — Reverie team review of finalists
The hybrid is designed to prevent pure popularity contests (which favour established creators) and pure quality reviews (which are subjective). Both have to land for a top placement.
What featured placement does for you
Featured placement during and after a win:
- Homepage feature for a week to a month depending on placement
- Email announcement to a slice of the user base
- Creator spotlight for 1st place (interview/profile in the blog)
- Permanent achievement badge on all your characters
The discoverability lift is the real prize. A featured win drives a meaningful, lasting bump in traffic to the winning character.
Submitting
Open the campaign page
Read the brief, eligibility, prize pool, and submission deadline carefully. Disqualifications mostly come from missing one of the criteria.
Pick your character or story
Must match the theme. Submitting an off-theme character is the most common reason for disqualification. If in doubt, the campaign page often has examples of "yes this fits" and "no this doesn't".
Tap Submit
Pick from your public characters. Add an optional submission note (200 char) explaining the fit.
Promote during the active phase
Active-phase usage matters for judging. Your character is more likely to win if real users are chatting with it during the window. Post about your submission on your moments, in your creator announcements, and through any external channels.
Wait for judging
Judging is typically 3-7 days after submissions close. Results post on the campaign page and via creator dashboard notification.
Tips
- Don't submit your most-popular existing character to a wide-theme campaign. It already has reach; voters reward fresh discovery.
- Submit something built for the campaign. Authored-for-the-theme characters consistently outperform retrofits.
- Quality > quantity. If a campaign allows 5 submissions, one polished entry beats five rushed ones.
- Engage with other entries. Read and comment. The community of creators is small enough that mutual goodwill compounds.
Suggested campaign themes
Reverie regularly runs these recurring themes; submitting an evergreen entry timed to a known re-run is a strategy:
- Cozy slice-of-life (typically autumn)
- Holiday romance (December)
- Sci-fi (January)
- Mystery / detective (March)
- Fantasy / magical (May)
- Educational / mentor (August)
- Bounty challenges & RPG (October)